Transmuted Realities

Clara ApaRicio Yoldi

Our relationships with our surroundings are mostly built upon images and fragmented messages that we acquire through the media, rather than being built on our direct contact with the reality itself. Cinema, television, Internet, books, newspapers are our environment. They build the messages of the social organism. They establish meaning in life. Brands and adverts ubiquity. “This is it. This is what matters: The experience of a product”?! This abstract video is made with transmuted logos from some of the world's leading brands. Image overload, repetition, flashy colours, advertising hypnosis, contradiction, incomplete messages, manipulation... This is our vision of reality and the information that next generations will have about our present.